What is customer loyalty ?
Loyalty is and has always been one of the main guarantees of a company's long-term survival.
By definition, loyalty is the set of actions that one must take to push the consumer to repeat purchases of products and services offered by an establishment or a given brand.
In such a way that the consumption of this product or service becomes part of their habits. The goal is to eventually get the consumer to feel a certain attachment to the product or service.
Customer loyalty is not only one of the most efficient marketing concepts but also one of the most skilful techniques when it comes to building or maintaining customer relationships.
Any company must know that with the efforts made to retain its customers, it will succeed in addition to improving its sales to attract more customers.
Every company must know that with the efforts made to retain its customers, it will succeed in attracting new prospects, buyers and loyal customers. The thing that will enable the company to generate more profit.
Indeed, a customer who comes back to buy again is conquered, and a conquered customer will tend to share his good deals and recommend his finds with his friends and family, unlike a client who has not been offered a good reason to come back, will naturally turn away from a brand or an establishment.
NB: “A satisfied customer tells 5 people, a dissatisfied one tells 10.”
Customer loyalty is the logical continuation of all the work that has been done upstream for a successful sales process, so after attracting and converting customers, you must undoubtedly have to engage and retain them so you can ensure the continuity of your business.